Konzum “wraps up” love in the form of donation to children in the SOS Children's Village
On the eve of the Christmas and New Year’s holidays, the generous people from the Konzum supermarket chain launched a very successful campaign. As a result, SOS Children's Village Croatia received a donation in the amount of HRK 200.000.
The money was raised through the humanitarian campaign “Unwrap the Paper and Wrap Up Love”, by selling specially designed wrapping paper, shopping bags and greeting cards to be used for Christmas presents. Konzum’s customers were able to find them in all bigger Konzum stores. For every individual product sold, HRK 1.00 went to the children.
On behalf of the SOS Children's Village Croatia, the donation was received by the National Director Višnja Tuškan-Krupić, and handed over by Ivan Širanović, Konzum Communications Department Director. Also present at the ceremony was the rapper Bizzo, from the hip-hop band Bolesna braća, who composed the catchy hip-hop campaign jingle with his bandmate Baby Dooks, using their recognizable musical style to attract the attention of shoppers in Konzum supermarkets. Additionally, the campaign was first launched in early December from the Bolesna braća Strange Forest stall, which was chosen as the best Advent stall at the 2018 Zagreb Advent Festival by the website Streets of Zagreb.
“This year’s Christmas and New Year’s holidays were marked by the kindness of generous people who decided to help children without adequate parental care. This wonderful, worthy campaign by Konzum was as fast paced as its infectious hip-hop jingle by the Bolesna braća duet. We are sincerely grateful to everyone who was ‘wrapping up love’ during December and sending some of it to the kids growing up in SOS Children's Villages”, said Višnja Tuškan-Krupić, the SOS Children's Village Croatia National Director.
“First of all, I want to thank all of Konzum’s shoppers, who unwrapped the paper and wrapped up love during this campaign, that is to say, whose purchases contributed to the nicer beginning of the New Year for the children from the SOS Children's Village Croatia. Holiday season is closely connected with charity, at least for us in Konzum, and we are proud that we just completed yet another humanitarian campaign. The donation is going to the right recipients and I believe it will help ease the everyday life of children and employees in SOS Children's Village Croatia”, said Ivan Širanović, the Director of the Konzum Communications Department.