In Europe and on the global scale, we are seeing an increase in the number of companies promoting their strategies of corporate social responsibility as a response to many economic and social pressures and the need for environmental protection. These companies want to send a message to various stakeholders they engage with: employees, shareholders, investors, consumers, the public sector and civil society organisations. This is a way for the companies to invest in their future. At the same time, they believe that greater voluntary involvement and commitment will also contribute to an increase in profits.
In 1993, the then president of the EC, Jacques Delors, called on Europe’s business community to take a more active stance against social exclusion. In March 2000, the Council of Ministers, meeting in Lisbon, made a renewed appeal for businesses to adopt a more sustainable approach to social responsibility and to promote good examples of lifelong learning, work organization, equal opportunities, social inclusion and sustainable growth. By expressing social responsibility and volunteerism through commitment that goes above and beyond the legal requirements (which have to be respected in any case), companies are trying to raise the standards of social development, environmental protection and upholding of human rights. At the same time, they aspire to good and transparent management while also promoting the interests of various stakeholders as they work to achieve quality and sustainability. In doing so, new partnerships are created and existing collaborations between companies are expanded in terms of social dialogue, skill acquisition, equal opportunities and predicting and managing changes. As a result, the economic and social cohesion on the local and national level keeps getting stronger. On the global level, this approach contributes to environmental protection and upholding of basic human rights.
CSR has been adopted primarily by large companies, but this practice has also taken root in other parts of the business community, including small and medium-sized enterprises and cooperatives.
According to the applicable laws of the Republic of Croatia, donations from natural persons are not subjected to taxation. Corporate donations are not subjected to Profit tax if the amount of the donation is less than 2% of the company's revenues in the previous year, while the Value added tax act stipulates the tax-exempt of corporate money donations.
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