We unified all our cause-related marketing projects under the heading ‘Days of Good Friends’. For a certain amount of time, agreed upon in advance, partners allow a part of their proceeds from the sales of a product or a group of products to go to a good cause. It can be one kuna from each coffee sold, or 50 lipas from the sales of a product. Once the allotted time has expired, the company makes a calculation and donates the amount from the number of items sold to the SOS Children's Village Croatia.


Key partners get:
  • additional promotion for their product – during the special sale period, this product will be displayed prominently against the competing products
  • the SOS Children's Village logo, to be used in the presentations of the promoted product
  • an article about the partnership in the SOS Journal (print run of 10.000 copies/subscribers)
  • SOS Children's Village promoting the campaign on social networks and its website
  • SOS Journal four times a year
Benefits from the partnership:
  • enhanced company reputation
  • impact on the loyalty of partner’s customers and clients
  • positive message for company’s employees
  • donation can be written off as operational cost

Experiences (statements from several key partners)


Key partners

  • Amis
  • Bauhaus
  • Cargo-Partner
  • Chromeco
  • Colgate
  • Dr. Oetker
  • Erste bank
  • Escape
  • Grundig
  • Hrvatska pošta
  • Hrvatski telekom
  • INA
  • Kaufland
  • Kozmo
  • Lidl
  • Mazda
  • Medical intertrade
  • Medtronic
  • Mercedes-Benz leasing
  • Merkur osiguranje
  • Ogopogo
  • Opel
  • Oriflame
  • Palmolive
  • Persil
  • Reckitt
  • Rekord-tim
  • Siemens
  • Tovedo
  • Turbomehanika
  • Vaillant
  • Wollsdorf
  • Xellia
  • Zagrebačka banka

According to the applicable laws of the Republic of Croatia, donations from natural persons are not subjected to taxation. Corporate donations are not subjected to Profit tax if the amount of the donation is less than 2% of the company's revenues in the previous year, while the Value added tax act stipulates the tax-exempt of corporate money donations.
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